I'm Gurinder Deol, a UX researcher and designer with over 4 years of experience creating user-centric digital experiences. Originally, I started out studying computer science engineering, diving into all the coding stuff. But during my 5th semester, I had an aha moment! I realized I was more into how people use technology than the nuts and bolts of coding. That's when I decided to switch my major to UX research and design.

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My expertise lies in gathering qualitative and quantitative data through a diverse array of research methodologies and translating gathered data into actionable insights by leveraging various UX artifacts.

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Outside of work, I love hitting the gym, crafting memes, browsing reddit and hiking.