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Gurinder Deol

UX RESEARCHER & DESIGNER

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I'm a seasoned UX researcher & designer with over 4 years of experience shaping user-centric digital experiences. Proficient in end-to-end UX process, from conducting in-depth user research and synthesizing insights to delivering polished design solutions.

Projects

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Ricoh USA - Leasing Dealer Portal

UX Researcher & Designer

A 12-week agile UX project to design a low fidelity wireframe layout for leasing dealer portal. Product should be designed for the third party vendors as well as the Ricoh Admins.

Ricoh dashboard
grab redesigned image - mobile and desktop

Grab Driver Acquisition Landing Page Redesign

UX Researcher & Designer

I applied UX research insights and brand guidelines to revamp Grab's driver acquisition landing page. The A/B test revealed a remarkable 38% increase in driver sign-up registrations compared to the old design

National Instruments(NI) System Advisors Redesign

UX Researcher & Designer

Current advisor is based on an old technology, is supported by a single person and its UI doesn't align with the current NI website. We also wanted to find out the issues NI users are facing with the current advisors.

Redesigned homepage
Designed showcased on desktop and mobile

Astrazeneca Vaxzevria Responsive Website Design

UX Designer

Responsive global website for AstraZeneca Vaxzevria vaccine, to provide clear and concise information for healthcare professionals(HCPs).

National Instruments(NI) Chatbot 

UX Researcher

A 5-week UX expert review and usability testing to discover reasons behind the low user interaction with chatbot for both mobile and desktop website.

NI chatbot
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